I talk about the process of building data products useful to non-technical users (e.g. customers or front-line employees).
The event itself is outstanding, and I suggest you check it out! It's a clean 4-speaker-format; the crowd is big and well-composed of mixed job functions and industries; the speakers were great; and Cooley provided food and beers.
The other talks were from
- WhoKnows - platform helping large enterprises understand "who knows what" inside their org (i.e. addressing the knowledge gap). (watch)
- Validately (formerly ProdThink) - rapid prototyping tools for product managers. (watch)
- BETTER - turns any iOS or Android application into a secure app that protects itself and complies w/ your company's security policies. (watch)